Naturally Curly Hair Headquarters

For over 30 years Joseph Lentini has been a premier hair stylist in Philadelphia. A classically trained master cutter, Lentini carefully manages the line between cutting-edge and classic, depending on each client's goals. Joseph has been recognized by Philadelphia Style magazine as a trend-setter who continuously raises the bar in the beauty business.

Located along swanky Rittenhouse Row, SignaCurl™ Salon specializes in hair: cuts and coloring. The salon is well known throughout the city for bridal party services and special occasion styling for society functions and formal events.
Over the years, SignaCurl™ has participated in fashion shows for internationally renowned designers Carolina Herrara and Michael Kors, and has provided hair and makeup services for hundreds of fashion shows in the region, including Phashion Phest. On television, the salon took two librarians from "geek to chic" in TLC's popular "A Makeover Story." Joseph and the salon have been featured in stories in Philadelphia Style, Philadelphia magazine and Philadelphia Bride.

The upscale and modern design of the salon is softened by the warm, welcoming atmosphere created by Joseph Lentini and his staff.



Shelle is a versatile hair stylist with 11 years experience. Her background includes working in salons that catered to mens cuts and women with curly or wavy hair, as well as being Redken color trained. She's very comfortable working with men, women, and children. Shelle's main goal with each and every client is to ensure they get what they want, a hair cut that grows out well and is easy to maintain between visits. Every client that comes in for cut or color will receive an extensive consolation to ensure an individualized look that's just right for them. The ability to listen and communicate with each client regarding their desired expectations and then delivering that look are attributes that makes sure clients leave looking and feeling their best.