Naturally Curly Hair Headquarters

For over 30 years Joseph Lentini has been a premier hair stylist in Philadelphia. A classically trained master cutter, Lentini carefully manages the line between cutting-edge and classic, depending on each client's goals. Joseph has been recognized by Philadelphia Style magazine as a trend-setter who continuously raises the bar in the beauty business.

Located along swanky Rittenhouse Row, SignaCurl™ Salon specializes in hair: cuts and coloring. The salon is well known throughout the city for bridal party services and special occasion styling for society functions and formal events.
Over the years, SignaCurl™ has participated in fashion shows for internationally renowned designers Carolina Herrara and Michael Kors, and has provided hair and makeup services for hundreds of fashion shows in the region, including Phashion Phest. On television, the salon took two librarians from "geek to chic" in TLC's popular "A Makeover Story." Joseph and the salon have been featured in stories in Philadelphia Style, Philadelphia magazine and Philadelphia Bride.

The upscale and modern design of the salon is softened by the warm, welcoming atmosphere created by Joseph Lentini and his staff.

OUR STAFF

ROMINA

Romina Baca has always had a passion for style; particularly when it comes to hair. After finishing cosmetology school in Northern Virginia, Romina went on to work in cities such as D.C., Tampa, South Beach Miami and Buenos Aires, racking up a solid skill set and developing a well-honed creative outlook along the way. Now, with 25 years of experience under her well-traveled belt, Romina has found her home in Philadelphia as a stylist for SignaCurl. Though she began her foray into the salon biz strictly as a colorist, ten years behind the chair (three of them in her current gig) have turned her into a scissor-wielding maven who finds her daily thrill in the masterful art of cutting and coloring alongside master stylist Joseph Lentini.